How can technology improve the higher education applicant experience?
In a world where digital technology is transforming every aspect of our lives, what role does it play in improving the application process for candidates seeking admission to top universities? This question is crucial, both for applicants and institutions. Let's take a look at the technological advancements that are enhancing the application experience and the admissions process.
Summary:
1. Increase transparency in the admissions process.
2. Continuous improvement through candidate feedback.
3. Enhanced application value through digital tools.
1- Increase the transparency of the admissions process
The digital age has given rise to a multitude of tools that optimize the transparency and clarity of admission procedures. These technological innovations are invaluable in an educational context.
Customizable dashboards
For prospective students, the ability to track their progress through intuitive interfaces provides reassuring confidence throughout their academic journey. These systems offer visibility into validated criteria and those awaiting approval, with the added benefit of promoting self-management and proactivity.
Virtual campus tours
Virtual tours offer an immersive experience that allows prospective students to familiarize themselves with the atmosphere and facilities of schools without having to travel. This tool significantly contributes to their decision-making process by providing them with a glimpse into the student life they could experience.
Let's take the case of, for example, a platform where the candidate can see the status of their application, the missing documents and the upcoming deadlines.
2- Continuous improvement through candidate feedback
The candidate experience is not limited to sending an application, but is a continuous interaction that deserves to be refined and enriched by feedback.
Post-admission satisfaction surveys
After admission, it is important to analyze candidates' impressions and suggestions to better understand what satisfies them and what needs improvement. This approach demonstrates the institutions' commitment to continuous improvement.
Implementation of recommendations
The concrete implementation of recommendations strengthens the confidence of prospective students in an institution that demonstrates its responsiveness and investment in the student community.
A survey might reveal that candidates would appreciate more advice on preparing their application.
3- Enhancing applications through digital tools
At a time when digital technology is becoming essential in all exchanges, its use in the application process is a considerable lever for differentiation.
Interactive video presentations
Incorporating video presentations adds a human and personal dimension to the application, allowing students to present themselves in a more authentic way.
Digital Mentoring
Digital mentoring programs guide applicants through the expertise of experienced individuals and enhance the quality of submitted applications. This creates a connection between applicants and the school community even before admission.
Let's take the example of an advanced application management system that Excelia has implemented for its international candidates. This system not only allows for real-time application tracking but also online payment, which greatly simplifies the process for candidates and demonstrates the institution's flexibility and adaptability to modern needs.
In summary, technology is a key pillar in the evolution of application and admission procedures for top schools. It simplifies, personalizes, and continuously improves the applicant experience, while also facilitating the work of admissions managers. The future looks promising for those who can leverage these tools effectively.
