Erasmus Mundus programs are attracting a growing number of international students. To stand out and attract top talent, institutions need to adopt innovative recruitment strategies. This article explores how to optimize the selection process, from centralizing applications to personalizing the candidate experience.

Implement a centralized application management system

Develop a centralized database

A centralized database gathers all relevant candidate information, simplifying the search, sorting, and comparison of profiles. Admissions managers can quickly identify promising applications and filter them by criteria such as program, country of origin, or academic level. For example, a leading business school can efficiently manage thousands of international applications thanks to this centralized system.

Benefits :

• Easy searching and sorting

• Overview of applications

• Candidate segmentation

• Saving time and increasing efficiency

Optimize data security and compliance

Offer secure online payment options

For international applicants, offering secure online payment solutions is crucial. Integrating reliable payment providers enhances the institution's credibility and simplifies the process for applicants.

Set up a secure online portal

A secure portal, accessible 24/7, facilitates application management. Candidates can complete forms, upload supporting documents, and track the progress of their application. For example, the engineering schools in the Mines-Telecom network use such a platform to manage admissions while complying with GDPR regulations.

Develop high-performance analysis and reporting tools

Identify trends and success criteria

Analyzing data from previous campaigns helps identify the profiles most likely to succeed. This information helps refine selection criteria and promotional campaigns.

Promoting International Collaboration

Facilitating the secure distribution of files

A secure sharing platform allows partner universities to access files confidentially. This simplifies collaboration and collegial decision-making.

Organize joint online information sessions

Joint webinars allow institutions to promote the Erasmus Mundus program and answer applicants' questions. For example, the "Crossways in Cultural Narratives" program organizes webinars to present the specific features of each partner university.

Personalize the user experience

Create specific application forms

Customized forms allow for a better assessment of the skills and experiences relevant to each program. For example, a master's degree in sustainable design could include questions about eco-designed projects.

Develop a dedicated mobile application

A mobile app simplifies the application process and provides real-time notifications. Excelia Business School uses such an app for its Erasmus Mundus Tourism Management program, offering applicants a modern and practical experience.

Conclusion

Institutions offering Erasmus Mundus programs need to modernize their recruitment processes. Centralizing applications, leveraging data, and personalizing the experience are key to attracting top talent. By optimizing each stage of recruitment, from promotion to final selection, institutions can improve their visibility and attract high-quality candidates. Artificial intelligence could well be the next major innovation in this area.